Designing a Business Strategy – Between Foresight and Signalling
A business strategy typically addresses a mid-term time horizon of three to five years. Businesses should also explore what lies before and beyond this timeframe. To complement their strategy (mid-term), organizations need foresight (long-term) and signalling (short-term). Signalling addresses the immediate future, and foresight explores what’s beyond the planning horizon of the current business strategy. Identifying […]
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