The Wall Street Journal bestseller
The Strategy Legacy
Discover how to lead strategy and organizational identity faster than ever – and how to make your efforts stick!
The Strategy Legacy is perfect for leaders, practitioners, and entrepreneurs who want to shape the future of their businesses, without heavily relying on external consultants.
Alex Brueckmann demonstrates actionable solutions you can put into practice right away: a proven process for leading strategy design and implementation, based on his framework of The Nine Elements of Organizational Identity.
Available as hardcover, audiobook, ebook, and paperback.
9EOI – The Nine Elements of Organizational Identity
The 9EOI framework—short for Nine Elements of Organizational Identity—is a model created by Alex Brueckmann to help organizations align leadership, culture, and strategy. It’s used by consultants, coaches, and senior leaders to guide organizations through intentional transformation.
Strategic Core (white circle)
Vision – What the organization aspires to achieve
Strategy – The choices the organization makes to achieve the vision
Goals – The measurable organizational goals, derived from the vision
Cultural Glue (blue circle)
Principles – Core values and behaviors that guide the organization.
Impact – The value the organization wants to create for clients, based on its purpose
Mission – What the organization does, and for whom
Execution Edge (red circle)
Capabilities – The must-have skills that enable people to execute strategy
Targets – The individual targets that create a line of sight from strategy to individual performance
Management Systems – The structures and systems that enable an organization to follow through with their strategy
Featured in:
9EOI Strategy Certification exclusive
Creating the Strategy Legacy
This FIELD GUIDE gives you the suite of resources introduced in Alex’s Wall Street Journal bestseller, The Strategy Legacy.
Alex shares his proven tools, templates, exercise descriptions, checklists, and questionnaires to help you design and implement a winning strategy, based on the Nine Elements of Organizational Identity – 9EOI.
The Field Guide is exclusively available through the 9EOI Strategy Certification.
Available as Audiobook, Hardcover, and eBook
Secrets of Next Level Entrepreneurs
Every business leader wrestles with at least one of these three topics: creating a winning business strategy, leading teams successfully through challenging times and practising self-care.
To master these topics, we share with you the best approaches for next-level entrepreneurs and corporate leaders.
Discover 11 powerful lessons to thrive in business and lead a balanced life!
Available as hardcover, audiobook, and ebook.