Customer Experience, Strategy

When Strategy Meets the Customer

In retail environments—from car dealerships to bank branches—the gap between strategy and customer experience is often wider than executives realize. Organizations invest heavily in crafting strategies, yet many fail to translate those into the moments that truly matter: the interactions customers have with employees, products, and services. Strategy is all about value creation. The value

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9EOI, Executive Leadership, Strategy

Why Strategy Fails—And How To Make Sure Yours Doesn’t

Every year, executive teams around the world spend months crafting strategies—only to find, 12 months later, that they’ve barely moved the needle. The numbers don’t lie: More than 70% of strategies fail to deliver their intended results. The issue isn’t usually the strategy itself. It’s what happens—or more often doesn’t happen—after strategy design ends. Having worked with

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Culture, Executive Leadership, Leadership, Learning & Development, Organizational Identity, Strategy

Your strategy isn’t landing? Here’s why.

If you’ve been in my community for even a little while, you’ll have seen me mention the 9EOI Strategy Certification.  And it occurred to me that while the name makes sense to me, you might be wondering, “9EOI?  What the heck does that mean?” 😄 Fair question. It stands for Nine Elements of Organizational Identity.

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Leadership, Learning & Development, Strategy

A leader’s dilemma: Expected to lead strategy but without the know how to do so effectively

The gap between leadership expectations and support simply blows my mind. Most leaders rise to their positions through deep subject matter expertise. If their organizations are forward-thinking, they may also invest in leadership development to help them grow into their roles. But when it comes to strategy, arguably one of the most critical leadership skills,

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Executive Leadership, Leadership, Strategic Thinking, Strategy

If You Hire Big Consulting to Design Your Strategy, You Might As Well Be Fired


For decades, the saying went: “No one ever got fired for hiring McKinsey or BCG.” These firms, and others like them, represented the gold standard for corporate strategy. But recently, a seismic shift is shaking this narrative. A top executive I know of was recently unceremoniously removed by their board—not for incompetence or malfeasance, but

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Storytelling, Strategy, Vision

Problem vs vision: what you should ground your strategy in

When it comes to designing strategy, I see two approaches collide. Vision-driven strategy versus problem-driven strategy. Vision-driven strategy starts with describing a desired status quo, at some point in the future, for example 3-5 years from now. Problem-driven strategy, on the other hand, aims to define and address the biggest immediate hurdle to overcome to

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Culture, Executive Leadership, Leadership, Personal growth

10 uncomfortable truths every leader should read

When you’ve been around long enough, you see patterns in behavior, individual and organizational. And you hear people say things, and repeat them again and again, sometimes really stupid things. When I say ‘stupid’, I mean misinformed, shortsighted, and simple plain wrong things that people hear and then repeat. Often they perpetuate fads and myths

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Culture, Executive Leadership, Leadership

What effective team development looks like – and what you should avoid

If you ask 10 CEOs whether they’d like their business to have a winning strategy, you’d probably get 11 “yes” responses. Everyone wants their business to lead with a great strategy, of course. Chances are that out of those same 10 CEOs, the majority would start strategy at the wrong end: the strategy itself. Yes,

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Executive Leadership, Leadership, Strategy

Why ELTs struggle to focus on strategy and how to overcome It

Executive Leadership Teams (ELTs) often find it challenging to shift gears, from day-to-day operations to long-term strategy. This brings a number of challenges, the most obvious ones is that the No.1 ELT responsibility is shaping strategy and culture. No-one else can take this job off their plates. Here are the main reasons behind this struggle

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Executive Leadership, Storytelling, Strategy

Aligning Employees on Strategy – The Art of Strategic Dialogues

Why do strategies fail? Apart from making wrong choices, one topic stands out: failure to engage teams and help them understand a new strategy. Strategy communication is so crucial, yet few companies truly nail it.  Before you can link individual roles, responsibilities, and targets to the strategy, people need to understand what the strategy means

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Board of Directors, Corporate Governance, Leadership, Strategy

Avoiding the Tyranny of the Urgent – The Power of Strategy Governance

“Here we go again.” This was my initial thought when a client was reluctant to establish structures for strategy implementation. I had seen similar hesitation before – and the negative consequences of lacking strategy governance. Neglecting governance – reasons vary, see below – is a bad idea. Without strategy governance, leaders and staff often get distracted

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Executive Leadership, Performance, Strategy

Great Teams Create Great Strategy. But Most Teams aren’t Teams.

Think about strategy conversations as a seed. And think about your team environment as soil. If the seed falls on toxic or infertile soil, and nothing will grow from it, but weeds. Jon Katzenbach and Douglas Smith conceptualized the team performance curve, a J-shaped graph, illustrating five levels of teamwork. Unless you become at least

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Communcation, Leadership, Organizational Identity, Strategy

The Hardest Thing to get Right – How to Solve Your Communication Issue

When a client had just completed a merger, they were shooting for the top spot in the market. While the physical aspects of the merger, such as housing and IT, went well, the cultural merger was dragging behind. The company struggled to overhaul work procedures and create a general work philosophy across all units. As

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