How I got here

From music journalism

to business strategy

Alex's Story

More than 20 years ago, I started to shift my career from being a music journalist to studying General Management at European Business School (Germany), Universidad ORT (Uruguay), INSEAD (France), and Harvard Business School (USA).

I’ve been developing my own approaches to make leadership and strategy accessible for all leaders and executives. 

Today, my clients range from high-growth businesses (Inc5000) to Fortune50 enterprises, including some of the biggest brands in automotive, healthcare, tech, logistics, industrial manufacturing, hospitality, and finance. 

Business strategy empowers. It creates clarity about what matters to grow impact and profits. I use tailored approaches to help my clients make the choices that position their businesses to win. 

My custom process reduces friction and overwhelm for leaders and their organizations. It creates commitment and accountability for results. 

Alex Brueckmann reading

The Strategy Legacy

Out now!

Discover how to lead strategy and organizational identity faster than ever – and how to make your efforts stick! The Strategy Legacy is perfect for leaders, practitioners, and entrepreneurs who want to shape the future of their businesses, without relying on external consultants.

Pro-Bono & Philanthropy

There is no Planet B

We all need to do better in preserving habitats, the climate, and wildlife through more conscious consumption in all aspects of live. 

We support ENGOs with pro-bono work, helping them make a bigger impact.

If you are leading an ENGO, please reach out to discuss how we can support.

Proudly supporting research for the cure of childhood brain cancer

In 2017, Alex Brueckmann founded the childhood cancer charity “DIPG Fighter” to support research on the terminal brain cancer DIPG (Diffuse Intrinsic Pontine Glioma). DIPG is one of the most devastating pediatric cancers: the survival rate is below 1%. 

One of the few researchers who is fully dedicated to fighting for a cure is Dr. Alexander Beck of Foundation for Innovative Medicine in Munich, Germany. We’ve been proudly supporting Dr. Beck’s research through fundraising and direct donations.

Thank you for supporting our fight for a cure!