9EOI - The Nine Elements of Organizational Identity Certification

Facilitate Strategy with Impact Using the Proven 9EOI Method

Become a trusted strategy facilitator. Get certified in the method that helped create billions of dollars in value, for businesses from startups to global enterprises. 9EOI integrates 20 years of experience and best practice tools into one powerful framework.

“The main value for me were new approaches to do strategy differently. I feel confident to challenge my teams in conversations that need more direction, help others understand the why, and to listen and reflect deeper."
Kara Lisik, Vice President Marketing & Member Engagement
Kara Lisik, Vice President Marketing & Member EngagementProspera Credit Union, Canada
“Engaging and enlightening! I understand strategy formulation so much more and feel confident to facilitate strategy sessions in a structured manner to produce valuable outcomes."
Tonye Preghafi, Chief Innovation Officer
Tonye Preghafi, Chief Innovation OfficerRed Star Express Plc, Nigeria
“The lively discussions - in the plenary and in the breakout rooms - and the length of the sessions were great. Combining theory and practice made it easy to follow and stay focused in a remote setting."
Rafael Crespo, Service Excellence Leader
Rafael Crespo, Service Excellence LeaderRoche Diagnostics, Switzerland
“The sessions allowed me to clarify some difficulties I have been experiencing in developing strategy for my company. Both the facilitator and other participants brought a wealth of knowledge that contributed to building our strategic capabilities."
Joe Sprangel, Associate Professor of Business & Principal Consultant
Joe Sprangel, Associate Professor of Business & Principal ConsultantEmmanuel Strategic Sustainability, USA
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Who is 9EOI Certification for?

9EOI Certification is designed for individuals who want to become trusted partners in strategy: confidently facilitate strategy meetings; hold eye-level strategy conversations with leaders; coach teams through strategy processes with ease and impact. 9EOI is for people with experience in leadership coaching, workshop facilitation, or strategy. Qualifying experience may also include experience as executive or senior leader, board director, consultant, corporate trainer, L&D professional, or similar.

Ideal for 

Internal & external facilitators, consultants, and certified coaches; executives, strategy directors & managers, PMO leads

Includes

Comprehensive 9EOI resource library: workshop specifications, questionnaires, assessments, slide decks, templates, etc.

Duration

Approximately 21 hours over 5 weeks

Schedule

3 half-day training sessions

Check dates below

Format

Virtual cohort + virtual 1:1 session via zoom

Interactive training

Price

US$ 1,490

“I really liked the interactive components of the sessions. The main value was learning the 9EOI framework and discussing it with others. I now feel more confident in creating strategy and I have the tools to facilitate strong sessions."
Louis Cho, CXO
Louis Cho, CXOAffinity Credit Union, Canada
"I enjoyed the pace and interaction of the program. The main value I experienced was a better understanding of vision creation, and using the strategic map. I feel more confident in explaining the purpose and reason for developing a good strategy."
Eric Foskett, Executive Vice President
Eric Foskett, Executive Vice PresidentCactus Club Cafe, Canada
"I really liked how the sessions were broken down in a way we could understand each step in the 9EOI process. The cadence of conversation was well done. I have a much better idea of how a great strategy should come together and connect."
Gretchen Villegas, Founding Member
Gretchen Villegas, Founding MemberImpact Table, USA
“The best part of this program for me was to see how I can use the 9EOI model to create strategy. I’m now able to build workshops specific to a customer’s needs and for our own organization"
Fabian Hernandez, Inhouse Consultant
Fabian Hernandez, Inhouse ConsultantIU Group, Germany
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What's in it for You and Why it Works

Alex Brueckmann is the Wall Street Journal bestselling author of three books. In The Strategy Legacy and Creating the Strategy Legacy he details the why, what, and how of using the Nine Elements of Organizational Identity to facilitate impactful strategy. 

Over 20 years, Alex has honed the tools and methods that he combined into the powerful 9EOI model and the 8-step process.

9EOI certification equips you with the complete toolbox from Alex’s extensive work with businesses from startups to global corporations. 

This certification will help you to consistently facilitate strategy initiatives that deliver impact, results, and trustful relationships with your clients. Whether you are an internal facilitator, and an external partner.

Becoming a strategy partner at the highest level

What’s included

  • A digital copy of The Strategy Legacy outlining the 9EOI framework.
  • 9EOI exclusive: a digital copy of Alex’s Field Guide: Creating the Strategy Legacy. This book gives you proven resources to create tangible outcomes: questionnaires, checklists, facilitation notes, assessments, and more. 
  • Access to the library of tools outlined in the Field Guide, in digital form.
  • Note: permission to use the 9EOI digital resources in your own work is included in this certification.

Main learning goals

  • Confidently position you as a trusted facilitator to create impactful strategy.
  • Guide leaders and teams through strategy with measurable outcomes.
  • Know how to facilitate conversations for clarity on execution priorities.
  • Understand the 9EOI model and its practical application through the 8-step process, creating tangible results and value.
  • Be able to apply 9EOI key resources: assessments, checklists, templates, and more, for successful strategy communication.
"The focused time to think about my business strategy and next steps in its evolution was very valuable. I especially liked the concept of connecting work streams more directly to each other and to the KPIs that connect to the vision."
Carina Bittel, C.Dir.
Carina Bittel, C.Dir.Strategic Advisor to Law Firm Leadership, Canada
“The 9EOI program is practical first with theoretical support, and the interaction with other participants was very valuable. One of my key take aways is how saying ‘yes' to a strategy means having the discipline to say ‘no' to everything else that doesn't tie back to it - and how to put this into action."
Kevin Zimik, Dealer Principal
Kevin Zimik, Dealer PrincipalCambridge Ford, Canada
"I gained the confidence to run strategy sessions using the 9EOI tools, making new connections to other work I do, and how these ideas and models can compliment. The distinction between strategy and planning will be effective for me with clients."
Brett Gajda
Brett GajdaFacilitator & Pitch Coach, USA / Canada
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How to Get Certified

  • Secure Your Seat

    Secure your seat and complete the registration for your preferred start date. If you are unsure whether you meet the requirements to attend, send an email to alex@brueckman.ca

  • Attend Certification Training

    Participants are required to attend all sessions in full. The training is interactive and provides ample opportunity to ask questions. We discuss real-world examples for full immersion.

  • Finish Self-paced Assignment

    Participants choose their individual practice assignment topics. The assignment is self-paced and becomes part of 9EOI certification.

  • Complete 1:1 review with Alex Brueckmann

    The final step toward certification is a 1-on-1 virtual meeting with Alex Brueckmann. You will discuss potential open questions and learning application.

  • Congrats! You’re a 9EOI Certified Professional

    As a 9EOI certified professional, you'll have full access to our resource library. You'll receive a certification badge and become part of the 9EOI certified professionals community.

Upcoming 9EOI Certification trainings

April cohort

Sold out – sorry!

June cohort

Sold out – sorry!

Sep, 3-5, 2024  |  8.30am-12.30pm (Pacific time)

$1,490 USD 

Secure your seat now

AIPAC cohort! At office hours in Australia, China, India, Japan, New Zealand.

If you are interested in joining, email alex@brueckmann.ca

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Frequently Asked Questions

Who is 9EOI Certification for?

9EOI is a program for experienced professionals, facilitators, and coached who want to master the skill of facilitating strategy. This is not an entry level program.

You should have relevant education or experience in one of the following:

  • Executive coaching
  • Workshop facilitation
  • Business strategy
  • Executive / senior leader
  • Board Director
  • Consultant
  • Corporate trainer
  • Similar professional experience or education
What if I don’t meet the requirements?

If you are not yet eligible for 9EOI certification, please get in touch and we will provide you with specific resources and suggestions to help you meet the entry criteria. This is a complimentary service.

How long does 9EOI certification take?

The certification process takes approximately 5 weeks. This includes the virtual training session, completing your self-paced assessment, and the 1:1 review session with Alex Brueckmann.

Do you offer in-house certification for businesses?

Yes, we offer 9EOI certification as in-house program. For requests, please email alex@brueckmann.ca

What is required to attend the virtual training sessions?

Virtual certification training is delivered in English via Zoom. You will receive all details such as meeting links, material downloads, and other key information via the 9EOI online portal on Teachery.

For the virtual sessions:

  • Attend from a private space with proper internet connection (public wifi or attending from an airport lounge etc. are not appropriate)
  • Please use a headset to ensure proper sound. Also make sure your camera works. We want you to look and sound amazing.
  • Download the Zoom app and familiarize yourself with its basic functionalities. You don’t want to experience any tech issues during the program.