9EOI - The Nine Elements of Organizational Identity Certification

Facilitate Strategy with Impact Using the Proven 9EOI Method

Become a trusted strategy facilitator. Get certified in the method that helped create billions of dollars in value, for businesses from startups to global enterprises. 9EOI integrates 20 years of experience and best practice tools into one powerful framework.

Who is 9EOI Certification for?

9EOI Certification is designed for individuals who want to become trusted partners in strategy: confidently facilitate strategy meetings; hold eye-level strategy conversations with leaders; coach teams through strategy processes with ease and impact. 9EOI is for people with experience in leadership coaching, workshop facilitation, or strategy. Qualifying experience may also include experience as executive or senior leader, board director, consultant, corporate trainer, L&D professional, or similar.

Ideal for 

Internal & external facilitators, consultants, and certified coaches; executives, strategy directors & managers, PMO leads


Comprehensive 9EOI resource library: workshop specifications, questionnaires, assessments, slide decks, templates, etc.


Approximately 21 hours over 3 weeks


3 half-day training sessions

Check dates below


Virtual cohort + virtual 1:1 session via zoom

Interactive training


US$ 1,490

What's in it for You and Why it Works

Alex Brueckmann is the Wall Street Journal bestselling author of three books. In The Strategy Legacy and Creating the Strategy Legacy he details the why, what, and how of using the Nine Elements of Organizational Identity to facilitate impactful strategy. 

Over 20 years, Alex has honed the tools and methods that he combined into the powerful 9EOI model and the 8-step process.

9EOI certification equips you with the complete toolbox from Alex’s extensive work with businesses from startups to global corporations. 

This certification will help you to consistently facilitate strategy initiatives that deliver impact, results, and trustful relationships with your clients. Whether you are an internal facilitator, and an external partner.

What's in it for you: becoming a strategy partner, at the highest level possible

What’s included

  • A digital copy of The Strategy Legacy outlining the 9EOI framework.
  • 9EOI exclusive: a digital copy of Alex’s Field Guide: Creating the Strategy Legacy. This book gives you proven resources to create tangible outcomes: questionnaires, checklists, facilitation notes, assessments, and more. 
  • Access to the library of tools outlined in the Field Guide, in digital form.
  • Note: permission to use the 9EOI digital resources in your own work is included in this certification.

Main learning goals

  • Confidently position you as a trusted resource to create impactful strategy.
  • Guide leaders and teams through strategy with measurable outcomes.
  • Know how to facilitate conversations for clarity on execution priorities.
  • Understand the 9EOI model and its practical application through the 8-step process, creating tangible results and value.
  • Be able to apply 9EOI key resources: assessments, checklists, templates, and more, for successful strategy communication.

How to Get Certified

  • Register and Get Pre-approved

    Complete the registration for your preferred start date. Get pre-approved to enter 9EOI certification based on your qualification. There is no approval fee. You will be charged the program price once you're approved.

  • Attend Certification Training

    Participants must attend the sessions in full to get certified. The training is interactive and provides ample opportunity to ask questions. We discuss real-world examples and case studies for full immersion.

  • Finish Self-paced Assignment

    Each participant chooses their individual assignment topic in alignment with program guidelines. The assignment is self-paced and will be completed as part of 9EOI certification.

  • Complete 1:1 review with Alex Brueckmann

    The final step toward certification is a 1-on-1 virtual meeting with Alex Brueckmann. You will discuss potential open questions and learning application.

  • Congrats! You’re a 9EOI Certified Professional

    As a 9EOI certified professional, you'll have full access to our resource library. You'll receive a certificate and you enter the 9EOI certified professionals community.

Upcoming 9EOI Certification trainings

April, 22-24,2024 


To get pre-notified about upcoming dates, email alex@brueckmann.ca

More dates to be announced soon

$1,490 USD

Frequently Asked Questions

Who is 9EOI Certification for?

9EOI is a program for experienced professionals who want to master the skills of facilitating strategy processes. This is not an entry level program.

To get approved, applicants need education or experience in one of the following:

  • Executive coaching
  • Workshop facilitation
  • Business strategy
  • Executive or senior leader
  • Consultant
  • Corporate trainer
  • L&D professional
  • Similar professional experience or education
How long does 9EOI certification take?

The certification process takes approximately 3 weeks. This includes the virtual training session, completing your self-paced assessment, and the 1:1 review session with Alex Brueckmann.

Your certificate, and access to the 9EOI resource library and certified professionals community will be granted with graduation.

What if I don’t meet the entry requirements?

If you are not yet eligible for 9EOI certification, we will provide you with specific resources and suggestions to help you meet the entry criteria. This is a complimentary service.

Do you offer in-house certification for businesses?

Yes, in-house certification is available for 9EOI. Please note that there is a minimum number of participants required for this program.

For requests, please email alex@brueckmann.ca

What is required to attend the virtual training sessions?

Virtual certification training is delivered in English via Zoom. After registration and approval, you will receive all details such as meeting links, material downloads, and other key information.

For the virtual sessions:

  • Attend from a private space with proper internet connection (public wifi or attending from an airport lounge etc. are not appropriate)
  • Please use a headset to ensure proper sound. Also make sure your camera works. We want you to look and sound amazing.
  • Download the Zoom app and familiarize yourself with its basic functionalities. You don’t want to experience any tech issues during the program.