9EOI Strategy Certification

Become a Strategic Leader with 9EOI

The 9 Elements of Organizational Identity (9EOI) certification equips leaders with the tools to confidently steer teams through transformational strategy.

Who is 9EOI Certification for?

Ideal for 

9EOI is for leaders who want to master the skill of creating and implementing strategy, integrated with leadership and culture for transformational results.

Includes

Full access to the 9EOI resource digital tools library: workshop specifications, questionnaires, assessments, slide decks, templates, Alex’s bestselling books, and more.

Format

3 x 4-hr live sessions, virtual & interactive 

Check dates below.

"I feel more confident in explaining the purpose and reason for developing a good strategy. I enjoyed the pace and interaction of the program. The main value I experienced was a better understanding of vision creation, and using a strategic map."
Eric Foskett, Executive Vice President
Eric Foskett, Executive Vice PresidentCactus Club Cafe, Canada
"I have a much better idea of how a great strategy should come together and connect. I really liked how the sessions were broken down in a way we could understand each step in the 9EOI process."
Gretchen Villegas, Founding Member
Gretchen Villegas, Founding MemberImpact Table, USA
“I now feel more confident in creating strategy and I have the tools to facilitate strong sessions. I really liked the interactive components of the sessions, exploring the 9EOI framework with others."
Louis Cho, CXO
Louis Cho, CXOAffinity Credit Union, Canada
"As I am in a live project with a client at the moment, the 9EOI program allowed me to identify where I could review and revise existing work and improve the outcomes for my clients immediately."
Tylney Taylor, Owner
Tylney Taylor, OwnerBold Transformations, Australia
“The best part of this program for me was to see how I can use the 9EOI model to create strategy. I’m now able to build workshops specific to a customer’s needs and for our own organization"
Fabian Hernandez, Inhouse Consultant
Fabian Hernandez, Inhouse ConsultantIU Group, Germany
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What's in it for You

Your benefits:

  • Lead strategy with confidence & authority: Careers typically grow based on subject matter expertise, not necessarily because someone is well educated in strategy. But once you are a leader, everyone expects you to display strong strategic acumen. This is were 9EOI lifts you to another level, building your skills and knowledge about how strategy works, how to design it, and how to leverage your teams for outstanding results.

  • Become the go-to person for strategy: Your 9EOI expertise will establish you as a key stakeholder for strategy design and implementation, putting you on the radar for more strategic and higher level career opportunities. 

  • Gain Access to Proven Frameworks: Use the proven 9EOI framework to simplify strategic thinking and align teams. 

  • Achieve Tangible Results: Go beyond theoretical approaches by applying proven 9EOI tools to drive real business results.

  • Adaptable to Any Industry: The 9EOI framework is tested and proven across dozens of industries, and will help you become a strategically savvy leader.

“The lively discussions - in the plenary and in the breakout rooms - and the length of the sessions were great. Combining theory and practice made it easy to follow and stay focused in a remote setting."
Rafael Crespo, Service Excellence Leader
Rafael Crespo, Service Excellence LeaderRoche Diagnostics, Switzerland
“I now have new approaches to do strategy differently. I feel confident to challenge my teams in conversations that need more direction, help others understand the why, and to listen and reflect deeper."
Kara Lisik, Vice President Marketing & Member Engagement
Kara Lisik, Vice President Marketing & Member EngagementProspera Credit Union, Canada
“Engaging and enlightening! I understand strategy formulation so much more and feel confident to facilitate strategy sessions in a structured manner to produce valuable outcomes."
Tonye Preghafi, Chief Innovation Officer
Tonye Preghafi, Chief Innovation OfficerRed Star Express Plc, Nigeria
“The sessions allowed me to clarify some difficulties I have been experiencing in developing strategy for my company. Both the facilitator and other participants brought a wealth of knowledge that contributed to building our strategic capabilities."
Joe Sprangel, Associate Professor of Business & Principal Consultant
Joe Sprangel, Associate Professor of Business & Principal ConsultantEmmanuel Strategic Sustainability, USA
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Any questions about 9EOI certification?

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Bonus Benefits

  • Access to the proven set of digital tools and templates: Executive interview guides, workshop frameworks, and templates that have been refined through years of practice, ensuring structured, repeatable success.
  • Note: Permission to use the 9EOI digital resources in your own work is included in this certification.
  • 1:1 session with Alex Brueckmann to support you in driving learning from this training into action and results.
  • 9EOI exclusive: digital copy of ‘Creating the Strategy Legacy’. This field guide details the resources to create tangible outcomes: questionnaires, checklists, facilitation notes, assessments, and more. 
  • Digital copy of the Wall Street Journal bestseller ‘The Strategy Legacy’ outlining the 9EOI framework and its practical application in organizations. 
  • 9EOI alumni group: preferred access to updated and new 9EOI resources, access to 1:1 strategy coaching sessions with Alex Brueckmann, 9EOI alumni-only insights newsletter
I just went through a strategy process and reviewing it now from a 9EOI perspective helps me see how things connect, and link them to strategy even better in the future.
Diego Garcia
Diego GarciaOperations Director, MG Motors, Mexico
"The focused time to think about my business strategy and next steps in its evolution was very valuable. I especially liked the concept of connecting work streams more directly to each other and to the KPIs that connect to the vision."
Carina Bittel, C.Dir.
Carina Bittel, C.Dir.Strategic Advisor to Law Firm Leadership, Canada
This model and process really work! What I liked about the 9EOI Certification training was the integration of Alex's book with the dynamic live program, its exercises and workbook. I'm grateful for a new sense of confidence to implement the 9EOI model in my current work.
Tom McDevitt
Tom McDevittChairman of the Washington Times, USA
“The 9EOI program is practical first with theoretical support, and the interaction with other participants was very valuable. One of my key take aways is how saying ‘yes' to a strategy means having the discipline to say ‘no' to everything else that doesn't tie back to it - and how to put this into action."
Kevin Zimik, Dealer Principal
Kevin Zimik, Dealer PrincipalCambridge Ford, Canada
"I gained the confidence to run strategy sessions using the 9EOI tools, making new connections to other work I do, and how these ideas and models can compliment. The distinction between strategy and planning will be effective for me with clients."
Brett Gajda
Brett GajdaFacilitator & Pitch Coach, USA
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Become 9EOI certified in 5 simple steps

  • Secure Your Seat

    Register for your prefered start date.

  • Attend Certification Training

    Join the interactive live training sessions.

  • Apply the 9EOI in your work

    Pick an individual self-paced assignment.

  • Join 1:1 review with Alex Brueckmann

    Complete your certification with a this 1-on-1 session.

  • Congrats! Recieve your Certification Badge

    Welcome to the community of 9EOI Certified Strategy Professionals!

Upcoming 9EOI certification dates

January, 14-16, 2025  |   sold out

February, 11-13, 2025  |   sold out

March, 11-13, 2025  |  8.30am-12.30pm (Pacific time)

More than 50% sold – secure your seat now!

Book your seat now

Frequently Asked Questions

Who is 9EOI Certification for?

9EOI is for leaders and professional who want to master the skill of creating and implementing strategy, integrated with leadership and culture for transformational results.

Do you offer package prices?
To purchase packages email alex@brueckmann.ca
from 5 seats – save 10% per seat
from 10 seats – save 15% per seat
from 20 seats – save 20% per seat
How long does 9EOI certification training take?

The virtual training sessions take 3 x 4 hours. 

Do you offer in-house certification for businesses?

Yes, we offer 9EOI certification as in-house program. For requests, email alex@brueckmann.ca

What is required to attend the virtual training sessions?

Virtual certification training is delivered in English via Zoom. You will receive all details such as meeting links, material downloads, and other key information via the 9EOI online portal (you get immediate access after securing your seat).

Virtual sessions:

  • Attend from a private space with proper internet connection (public wifi or attending from an airport lounge etc. are not appropriate)
  • Please use a headset to ensure proper sound. Also make sure your camera works. We want you to look and sound amazing.
  • Download the Zoom app and familiarize yourself with its basic functionalities. You don’t want to experience any tech issues during the program.

Want to join a cohort at office hours in the APAC region? 

For example Australia, China, India, Japan, New Zealand, Singapore etc.

Email alex@brueckmann.ca

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