Alex Brueckmann

Leadership, News, Strategy

100 Dynamic Leaders Award: Facilitating Strategies that Impact Businesses

This feature of Alex Brueckmann is part of Exeleon Magazine’s listing of The 100 Most Dynamic Leaders of 2023. Check out the entire issue and listing by clicking on this link. Brief us about your journey. What prompted you to shift from music to management studies and business strategy? Following 9/11, I had lost my job […]

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Strategy

The Four steps to Intentionally Creating Success

The Four steps to Intentionally Creating Success – Nearly half of new businesses fail within the first 5 years

And one of the top reasons? No plan. Running a business without a plan is like trying to travel to a new place without a compass, a map or GPS. As a result, you can get off track very quickly, and mess up dreams, your business, your personal finances.

To avoid all this, and to turn my own dreams into reality I run every opportunity, idea, or tactic that comes my way through a simple process. I use it in my own business (and help my clients do the same) to determine whether it’s a direction worth pursuing. It saves you months of agonizing and headaches.

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Strategy

How Fear and Complacency Stand in the Way of Your Strategy

How Fear and Complacency Stand in the Way of Your Strategy

By Alex Brueckmann

A friend recently told me how much he enjoyed riding the ancient tractor they use in his family’s forest: “There are so many moving parts, all running flat out all the time, and you have to be really careful shifting it up a gear so things line up perfectly, but you’re off to the races once it’s in gear!”. That’s what your business might feel like as well: while still producing the result you want, it might feel a bit rusty, slightly dated in how it functions, not quite what you need anymore.

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Purpose

Why not

No-one really cares about your purpose – Start with why NOT Your purpose is meaningless unless you do something with it. Your WHY is just a question unless you turn it into an answer — you put it into action, you put it to work. The danger of stopping at WHY is that you just

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Strategy

The Business of Habits

The Business of Habits
By Alex Brueckmann

Habits are something mighty. So mighty they can destroy you: drinking, smoking, doing drugs, eating junk food. Other habits are less dangerous but harmful nonetheless: excessive social media consumption, binge watching your favorite streaming site, not getting enough sleep. Then there are healthy habits – they make us happy and can even help us become champions: physical exercise, playing an instrument, spending quality time with your spouse, kids, family, friends.

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Strategy

Let’s unbuzz the buzzword Strategy

Let’s unbuzz the buzzword “Strategy”
What Strategy is, and what it is not:
If you asked five of your colleagues what ‘strategy’ is, the odds are that you will receive six different answers. They might range from “a plan of how we create value” or “our priorities for the next few years” to “our approach to winning against our competitors” and “a framework against which we make decisions”. There is nothing wrong with these answers; and as a matter of fact, if you research business literature for a definition of the term strategy, I am pretty sure that you will find suggestions that match those ideas to a large degree. So, which definition is the most accurate? Who’s right?

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Learning & Development

You have a 90% chance of being in a company that has a skills gap

You have a 90% chance of being in a company that has a skill gap. You also have a 60% chance of being in one that wastes money on learning and development. Recent research shows that 90% of companies are aware that they will have a significant skill gap in the years to come. They see that they don’t have the capabilities today that they will need in the near future to be able to deal with the challenges that are coming their way. While this is the overwhelming majority, at the same time, only 16% believe that they know how to close these skill gaps. Essentially, they feel they know what they need but they don’t know what to do about it.

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Legacy
Legacy

What is your legacy?

You will leave one behind – if you want to or not!
Have you ever thought about the legacy you want to leave behind as a leader? About the moral imperative of leadership? About how you want to be remembered? Once these questions have entered your head, it is impossible to unthink these thoughts. And that’s where you might want to begin to explore and shape your own legacy. Legacy is like culture: every individual and every organization has one. It is either consciously honed over time, into a secret sauce that distinguishes your competitiveness and offering from others in the marketplace, or it somehow comes to life, subconsciously, by accident, and just happens. Maybe it occurs somewhere in between with some efforts here and there, not really seamless but kind of alive, just like Frankenstein’s Monster. So, what does that mean? You will leave a legacy, if you want to or not, so you better start building it consciously.

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Leadership, Vision

Imagining the post-pandemic corporation: what makes a great vision?

Let’s think ahead. With the Covid19 vaccination roll out in full swing, leaders are now imagining the post-pandemic organization. Visualizing how your business should look like some years down the road and distilling this future into a vision statement is your first step. Formulating a new vision, at some point in the process, leaders inevitably ask the question: “What makes a vision a great vision?” Since every organization has their specific history and context there is no generic answer to that. But there are some guidelines that will help you craft a powerful vision statement. I pulled these together, based on the vision statements I’ve helped clients create over more than a decade.

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