9EOI STRATEGY CERTIFICATION

Design Winning Strategies, Become a Great Leader, and Confidently Steer Teams Through Transformation

The Trusted Program for Leaders and Facilitators by World-renowned Strategy Expert, Alex Brueckmann
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Design Winning Strategies

Implement a proven framework to design real strategy that delivers results

Become a Great Leader

Equip yourself with strategic acumen to lead the next phase of success

Lead through Transformation

Discover the tools to boost performance and focus on what truly matters 

Creating Real Strategy is Tricky

Most leaders fail with strategy, because they lack strategic competence.

The numbers are shocking:

↳ 67% of strategies never get implemented.

↳ Only 10% of companies achieve their strategic goals.

↳ 95% of employees don’t understand their company’s strategy.

Leading with strategy is like playing at the highest level of professional sports. It requires clarity, discipline, and a great playbook. With the right tools and guidance, you can close the gap between ambition and execution.

9EOI Strategy Certification is the answer. An affordable world-class program to raise your strategy game and become a strategic leader.

Ideal for

9EOI is for leaders, consultants, and facilitators who want to master the skill of creating strategy that is integrated with leadership and culture for transformational results.

Includes

Full access to the digital 9EOI resource & tools library: workshop specifications, questionnaires, assessments, slide decks, templates, Alex’s bestselling books, and more.

Format

3 x 4 hours
Virtual live sessions

Check dates below.

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Meet Your Coach

Alex Brueckmann has advised leaders on strategy and executive development for almost two decades. His clients range from high-growth start-ups to Fortune50 businesses in dozens of industries on six continents.

Alex is the creator of 9EOI, and the Wall Street Journal bestselling author of three books, including ‘The Strategy Legacy’. He is known for his impactful keynotes, certification courses, trainings, and workshops.

Alex holds degrees and certificates in business strategy, organizational change, and executive coaching from European Business School (GER), Harvard Business School (USA), INSEAD (FRA), and cti (Coach Training International).

The 9EOI Strategy Certification draws from Alex’s world-class experience. You’ll learn the tools and approaches he has been using to help his clients create billions in value. 

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What Makes the Program Unique

9EOI stands for the ‘9 Elements of Organizational Identity’ – the proven framework, Alex outlined in ‘The Strategy Legacy’. The 9EOI strategy certification program is built on this integrated model.

Most strategy trainings only focus on one particular aspect of strategy, like certain analysis tools (SWOT and others), or schools of thought (McKinsey, Harvard etc.). Even if they have certain value, they don’t help you much in your business. 

The reason is that great strategy needs two more aspects to flourish: culture and leadership. That’s why 9EOI strategy certification connects strategy, culture, and leadership in a unique way that delivers results in the real world. 

You’ll discover how to design and implement strategy, with three major outcomes:

1. You know how to connect strategy, culture, and leadership for impact.

2. You are able to use 9EOI resources to create and implement the relevant assets that make up your strategy and culture.

3. You can confidently drive strategy into action, and lead your teams through related changes.

What Alex's Clients Say

"The 9EOI course gave me a practical approach to strategy and enabled me to apply it in the real world. I now feel confident in framing strategic problems, structuring recommendations, and being able to communicate strategy in a relatable way to stakeholders."
Sinead Murphy, Strategy & Talent Excellence
Sinead Murphy, Strategy & Talent ExcellencePrimark, Ireland
"I feel more confident in explaining the purpose and reason for developing a good strategy. I enjoyed the pace and interaction of the program. The main value I experienced was a better understanding of vision creation, and using a strategic map."
Eric Foskett, Executive Vice President
Eric Foskett, Executive Vice PresidentCactus Club Cafe, Canada
"Seeing the whole 9EOI process from end to end was the key learning for me. Strategy, leadership and culture - it all fits together."
Mark Diamond, Ph.D.
Mark Diamond, Ph.D.Roche Diagnostics, Switzerland
"I have a much better idea of how a great strategy should come together and connect. I really liked how the sessions were broken down in a way we could understand each step in the 9EOI process."
Gretchen Villegas, Founding Member
Gretchen Villegas, Founding MemberImpact Table, USA
“I now feel more confident in creating strategy and I have the tools to facilitate strong sessions. I really liked the interactive components of the sessions, exploring the 9EOI framework with others."
Louis Cho, CXO
Louis Cho, CXOAffinity Credit Union, Canada
"As I am in a live project with a client at the moment, the 9EOI program allowed me to identify where I could review and revise existing work and improve the outcomes for my clients immediately."
Tylney Taylor, Owner
Tylney Taylor, OwnerBold Transformations, Australia
”I got tremendous value from this training. In particular the elements we should be thinking about to create future strategies, and especially the value we want to create for our customers."
Kelly Khakh, Director
Kelly Khakh, DirectorPropera Credit Union, Canada
“The best part of this program for me was to see how I can use the 9EOI model to create strategy. I’m now able to build workshops specific to a customer’s needs and for our own organization"
Fabian Hernandez, Consultant
Fabian Hernandez, ConsultantIU Group, Germany
“I have a much deeper understanding of how strategy connects to other elements of organizational identity, especially how strategy links to cultural elements like values and purpose."
Luke Clynick, Global CS Business Partner
Luke Clynick, Global CS Business PartnerSwisslog, Australia
“With 9EOI, I gained a guide for the creation and execution of our strategy. I’ll approach the strategy work with a my team with more confidence than before."
Hugh Swandel, CEO
Hugh Swandel, CEOMeridian OneCap, Canada
"The 9EOI training gave me a structured process to ensure a clear link between mission, vision, and impact, leading to tangible outcomes. I also gained valuable insights on how strategic choices translate into work streams and drive strategy into action.”
Ruth Deakins, Co-Founder
Ruth Deakins, Co-FounderConsilience Growth Partners, South Africa
“The lively discussions - in the plenary and in the breakout rooms - and the length of the sessions were great. Combining theory and practice made it easy to follow and stay focused in a remote setting."
Rafael Crespo, Service Excellence Leader
Rafael Crespo, Service Excellence LeaderRoche Diagnostics, Switzerland
“I now have new approaches to do strategy differently. I feel confident to challenge my teams in conversations that need more direction, help others understand the why, and to listen and reflect deeper."
Kara Lisik, Vice President
Kara Lisik, Vice PresidentProspera Credit Union, Canada
“I liked the inclusion of culture in the 9EOI strategy framework. My key take away was not starting with financial metrics for developing a strategy. This is something I have never done before, but am ready to try."
Mario D'Cruz, VP Strategy & Markets
Mario D'Cruz, VP Strategy & MarketsSwisslog, USA
“My biggest learning from the course is the difference between mission, vision, purpose, and impact - and how they come together with strategy to form an organizational identity."
Chloe Hajnal-Corob
Chloe Hajnal-CorobExecutive Coach, UK
“Engaging and enlightening! I understand strategy formulation so much more and feel confident to facilitate strategy sessions in a structured manner to produce valuable outcomes."
Tonye Preghafi, Chief Innovation Officer
Tonye Preghafi, Chief Innovation OfficerRed Star Express Plc, Nigeria
"Having this clear and structured methodology is so helpful when leading strategy. Alex makes it is easy to understand the 9 elements and apply them in the real world."
Jose Perez, Global Service Strategy Manager
Jose Perez, Global Service Strategy ManagerRoche Diagnostics, Switzerland
“The sessions allowed me to clarify some difficulties I have been experiencing in developing strategy for my company. Both the facilitator and other participants brought a wealth of knowledge that contributed to building our strategic capabilities."
Joe Sprangel, Associate Professor & Principal Consultant
Joe Sprangel, Associate Professor & Principal ConsultantEmmanuel Strategic Sustainability, USA
"Strategy implementation needs proper governance and strong communication. With the 9EOI framework I can now lay out the steps of the entire strategy process."
Max Krimberg
Max KrimbergRed Cross, Ukraine
"Engaging discussions and insightful questions made the 9EOI training a valuable experience, reinforced by diverse perspectives from global participants across different industries. Alex's approach clarified how to connect vision with KPIs and provided practical steps to integrate culture, strategy, and leadership, which I can immediately apply to our current strategy."
Reto Zurbuchen
Reto ZurbuchenRoche Diagnostics, Switzerland
“I added a practical structure to my way of thinking and designing strategy. Learned a lot from other participants’ experience and from the great discussions."
Sandra Lopes, Global SQE Head
Sandra Lopes, Global SQE HeadEsteve, Spain
I just went through a strategy process and reviewing it now from a 9EOI perspective helps me see how things connect, and link them to strategy even better in the future.
Diego Garcia, Operations Director
Diego Garcia, Operations DirectorMG Motors, Mexico
"The focused time to think about my business strategy and next steps in its evolution was very valuable. I especially liked the concept of connecting work streams more directly to each other and to the KPIs that connect to the vision."
Carina Bittel, C.Dir.
Carina Bittel, C.Dir.Strategic Advisor to Law Firm Leadership, Canada
This model and process really work! What I liked about the 9EOI Certification training was the integration of Alex's book with the dynamic live program, its exercises and workbook. I'm grateful for a new sense of confidence to implement the 9EOI model in my current work.
Tom McDevitt
Tom McDevittChairman of the Washington Times, USA
“My key take-away from this strategy certification was how to fully understand your value proposition and the impact you want to make."
Nahid Zamir, VP
Nahid Zamir, VPMeridian OneCap, Canada
"Going through the 9EOI process firsthand made strategy more tangible and actionable. The training clarified the layers of vision statements and showed how a simplified strategy can make implementation more manageable and effective.”
Maximilian Lankheit
Maximilian LankheitPerformance Consultant, Denmark
"The 9EOI training provided a clear, practical framework for bringing strategy to my clients while deepening my understanding of the human dimensions of the process. Alex's engaging approach, insightful questions, and generosity in sharing his expertise made this an invaluable experience for both my business and my clients.”
Kari Moe
Kari MoeLeadership Coach & Strategy Advisor, USA
"I gained the confidence to run strategy sessions using the 9EOI tools, making new connections to other work I do, and how these ideas and models can compliment. The distinction between strategy and planning will be effective for me with clients."
Brett Gajda
Brett GajdaFacilitator & Pitch Coach, USA
“Learning with individuals with a diverse background was very valuable. I feel now much more confident to contribute to strategy in the future. Really grateful for these aha moments!"
Bob Atwal, VP
Bob Atwal, VPProspera Credit Union, Canada
“The 9EOI program is practical first with theoretical support, and the interaction with other participants was very valuable. One of my key take aways is how saying ‘yes' to a strategy means having the discipline to say ‘no' to everything else that doesn't tie back to it - and how to put this into action."
Kevin Zimik, Dealer Principal
Kevin Zimik, Dealer PrincipalCambridge Ford, Canada
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Your certification benefits

  • Individual certification assignment + 1:1 session with Alex Brueckmann to support you in driving learning from this training into action and results. 
  • 9EOI Certificate of Achievement, plus ‘Certified 9EOI Strategy Professional’ badge
  • Access to the proven set of digital tools and templates: Executive interview guides, workshop frameworks, and templates that have been refined through years of practice, ensuring structured, repeatable success.
  • Note: Permission to use the 9EOI digital resources in your own work is included.
  • Digital copy of ‘Creating the Strategy Legacy’. This field guide details the resources to create tangible outcomes: questionnaires, checklists, facilitation notes, assessments, and more. 
  • Digital copy of the Wall Street Journal bestseller ‘The Strategy Legacy’ outlining the 9EOI framework and its practical application in organizations.

Day-by-Day Program Curriculum

DAY 1 (4 hours) – Live Training

PREPARING THE SOIL – Where Do you Even Start with Strategy

DAY 2 (4 hours) – Live training

BUILDING THE FOUNDATION – Shaping a High-Performance Culture

DAY 3 (4 hours) – Live training

THE EXECUTION EDGE – Real Strategy for Measurable Results

 

9EOI Certified in 5 Easy Steps

  • Secure Your Seat

    Secure a seat in your preferred cohort - check dates below.

  • Attend Certification Training

    Join the live training sessions.

  • Pick your individual assignment

    Apply 9EOI in your work.

  • Join 1:1 review with Alex Brueckmann

    Complete 9EOI certification.

  • Congrats! Receive your Certificate & Badge

    Welcome to the community of 9EOI Certified Strategy Professionals!

Join the upcoming cohort

June, 3-5, 2025

8.30am-12.30pm (Pacific), 11.30am-3.30pm (Eastern)

To secure your seat, schedule a free call with Alex Brueckmann now

Claim Your Free Strategic Leadership Consultation

On this call, you’ll: 

  • Uncover the key barriers preventing your strategic initiatives from gaining traction
  • Gain perspective on the blind spots that might be limiting your leadership impact.
  • Explore how the 9EOI framework can transform your approach to leadership.


Join leaders from Roche, Airbus, Swisslog and other leading businesses who’ve already broken through these barriers.

 
Schedule Your Call with Alex Brueckmann now

Investment

CERTIFICATION Tier

Training & Certification
US$ 3470 (Payment plans available)
  • Includes 3 Live Training Sessions + Training Manual
  • Access to comprehensive 9EOI resource library
  • Permission to use 9EOI resources in your work
  • Individual certification assignment
  • Assignment support by Alex Brueckmann
  • 1:1 session with Alex Brueckmann
Apply now
Popular

TRAINING Tier

Training only
US$ 990 (Payment plans available)
  • Includes 3 Live Training Sessions
  • Training Manual included
  • Option to Upgrade to Certification
Apply now

Frequently Asked Questions

Who is 9EOI Certification for?

9EOI is for leaders and professional who want to master the skill of creating and implementing strategy, integrated with leadership and culture for transformational results.

Do you offer a payment plans?

Yes, payment plans with multiple monthly instalments are available and visible after you completing the application. 

Do you offer package prices?
To purchase packages email [email protected]
from 5 seats – save 10% per seat
from 10 seats – save 15% per seat
from 20 seats – save 20% per seat
How long does 9EOI certification training take?

The virtual training sessions take 3 x 4 hours. 

Do you offer in-house certification for businesses?

Yes, we offer 9EOI certification as in-house program. For requests, email [email protected]

What is required to attend the virtual training sessions?

Virtual certification training is delivered in English via Zoom. You will receive all details such as meeting links, material downloads, and other key information via the 9EOI online portal (you get immediate access after securing your seat).

Virtual sessions:

  • Attend from a private space with proper internet connection (public wifi or attending from an airport lounge etc. are not appropriate)
  • Please use a headset to ensure proper sound. Also make sure your camera works. We want you to look and sound amazing.
  • Download the Zoom app and familiarize yourself with its basic functionalities. You don’t want to experience any tech issues during the program.
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