Why your business strategy needs purpose – and why you need a solid strategy in the first place
I first got in touch with strategy as a discipline in business school and found the subject incredibly boring. It was taught with little corporate context and had no visible connection to my own life. To me, at that point in time, strategy was all about theoretical frameworks without connection to the outside world. However, early in my post-university career this perception changed rapidly – and I realized how conscious leadership and strategy are intertwined, and how both are essential ingredients to business success.