impact Archives - Brueckmann Strategy Consultants Ltd.

Organizational Identity, Purpose, Strategy

Moving Beyond Purpose: Aligning Strategy and Impact for Meaningful Change

Purpose has become a popular buzzword in many organizations, with companies proudly proclaiming their commitment to noble causes. However, merely having a purpose is not enough to create real change. Purpose refers to an organization’s intent or reason for existing beyond profit. Impact is the effect an organization has on its stakeholders and the world. […]

Moving Beyond Purpose: Aligning Strategy and Impact for Meaningful Change Read Post »

Impact, Legacy, Purpose

No-one Cares About Purpose: Move Beyond ‘Why’ to Create True Impact

Purpose has become a buzzword, with many organizations only paying lip service to the idea without putting any real effort into fulfilling it. Purpose is simply an intent, and without action to back it up, it’s not enough to create real change. The problem with solely focusing on purpose is that it misses the point

No-one Cares About Purpose: Move Beyond ‘Why’ to Create True Impact Read Post »

careers, Purpose, Values

Purpose vs Impact: Finding a Meaningful Legacy

When one embarks on a journey of self-discovery and purpose, a question that often arises is how to leave a meaningful legacy. The distinction between purpose and impact is an important one to consider. Purpose refers to the intention and reason behind one’s actions, while impact refers to the effects and results of those actions.

Purpose vs Impact: Finding a Meaningful Legacy Read Post »

Purpose

Why not

No-one really cares about your purpose – Start with why NOT Your purpose is meaningless unless you do something with it. Your WHY is just a question unless you turn it into an answer — you put it into action, you put it to work. The danger of stopping at WHY is that you just

Why not Read Post »