Why do strategies fail? Apart from making wrong choices, one topic stands out: failure to engage teams and help them understand a new strategy. Strategy communication is so crucial, yet few companies truly nail it. Before you can link individual roles, responsibilities, and targets to the strategy, people need to understand what the strategy means […]
Aligning Employees on Strategy – The Art of Strategic Dialogues Read Post »
When a client had just completed a merger, they were shooting for the top spot in the market. While the physical aspects of the merger, such as housing and IT, went well, the cultural merger was dragging behind. The company struggled to overhaul work procedures and create a general work philosophy across all units. As
The Hardest Thing to get Right – How to Solve Your Communication Issue Read Post »
If you want to make sure that people ‘get it’ – make sure you get them. Start by untying two knots: structure & content of your communication. Let’s talk structure first: Inspired by my friend Chris Atkinson‘s book on engaging audiences I use OMEC, which stands for Opening, Message, Evidence, Close. Here’s the first big knot that we need to untie – focus
Two Knots to Untie to Win Your Audience Over Read Post »
