jargon Archives - Brueckmann Strategy Consultants Ltd.

Let’s unbuzz the buzzword Strategy

Let’s unbuzz the buzzword “Strategy”
What Strategy is, and what it is not:
If you asked five of your colleagues what ‘strategy’ is, the odds are that you will receive six different answers. They might range from “a plan of how we create value” or “our priorities for the next few years” to “our approach to winning against our competitors” and “a framework against which we make decisions”. There is nothing wrong with these answers; and as a matter of fact, if you research business literature for a definition of the term strategy, I am pretty sure that you will find suggestions that match those ideas to a large degree. So, which definition is the most accurate? Who’s right?

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How corporate jargon kills performance

How corporate jargon kills performance – One of the most interesting characteristics I try to uncover at the start of a collaboration with a client is this: the amount of corporate BS and jargon that people use in conversations and meetings. While this might sound odd for a consultant like me (I realize that us strategy guys use a lot of weird lingo ourselves), but it tells me more about a team’s ability to reach results than you might think. Apart from being an annoying habit, why bother? Because corporate BS and jargon are more than just annoying. They are real performance killers.