Foresight Archives - Brueckmann Strategy Consultants Ltd.

Defining the Big Bets – The Power of Strategic Foresight

A business strategy typically addresses a mid-term time horizon, often three to five years. Here’s the issue: the shorter the timeframe, the less likely will your strategy create real competitive advantage. Winning in your market requires you to look beyond the immediate strategy cycle. To define the big bets. Foresight involves understanding longer-term developments beyond […]

Performance, Strategy, Vision

Designing a Business Strategy – Between Foresight and Signalling

A business strategy typically addresses a mid-term time horizon of three to five years. Businesses should also explore what lies before and beyond this timeframe. To complement their strategy (mid-term), organizations need foresight (long-term) and signalling (short-term). Signalling addresses the immediate future, and foresight explores what’s beyond the planning horizon of the current business strategy. Identifying

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