What’s the job of an executive leader? So many thoughts come to mind. But in a nutshell it comes down two two things: they’ve got to define the choices to win in a company’s chosen marketplace (that’s business strategy) and make sure everyone’s vibing on the same frequency (that’s company culture).
Crafting a Business Strategy
Being an executive means you’re the mastermind behind the company’s big moves. It’s not just about dealing with today’s problems; it’s about being a chess player, thinking steps ahead. Executives have to look at what’s happening in the market, keep an eye on the competition, and spot the chances for growth and innovation. They’re the ones drawing up the blueprint, setting goals, and figuring out how to use resources smartly.
Culture as the Company’s Vibe
But it’s not all about spreadsheets and bottom lines. Executives are also the keepers of the company vibe. Culture is the personality of the organization. It influences how people behave at work, the decisions they make, and how everything ticks. Executives have to make sure that the culture fits with the big plan. If the strategy is all about being fast and groundbreaking, the culture should be cheering on risk-taking and learning from mistakes. On the flip side, if the plan is more about playing it safe, the culture should be all about stability, following the rules, and being efficient.
Leading by Example and Staying Flexible
Executives have to be the role models, showing through their actions what the company stands for. They’ve got to keep the message clear and consistent, so everyone knows what’s up. Plus, they’ve got to be ready for change and quick on their feet. Whether it’s a new tech wave, a market twist, or a global curveball, they’ve got to adapt the strategy and culture to keep the company rocking.
Resource allocation is key
While leading by example is the start, executives should put their money where their mouth is. Empowering the organization on strategy and culture requires everyone in a business to understand what their unique contribution is, to make the company win (strategy) and doing so in the right way (culture). Since executives can’t do this on their own, developing leaders to become strategic and culture savvy is a top priority. Broad strategic acumen and cultural awareness is the key to driving the business toward the desired future.
Main image my Fausto Marques