Vision

Storytelling, Strategy, Vision

Problem vs vision: what you should ground your strategy in

When it comes to designing strategy, I see two approaches collide. Vision-driven strategy versus problem-driven strategy. Vision-driven strategy starts with describing a desired status quo, at some point in the future, for example 3-5 years from now. Problem-driven strategy, on the other hand, aims to define and address the biggest immediate hurdle to overcome to […]

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Leadership, Storytelling, Strategy, Vision

Vision or no Vision – The Art of Storytelling in Strategy

When it comes to designing strategy, I often see two approaches collide. Vision-driven strategy versus problem-driven strategy. Vision-driven strategy starts with describing a desired status quo, at some point in the future, for example 3-5 years from now. Problem-driven strategy, on the other hand, aims to define and address the biggest immediate hurdle to overcome

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Performance, Strategy, Vision

Designing a Business Strategy – Between Foresight and Signalling

A business strategy typically addresses a mid-term time horizon of three to five years. Businesses should also explore what lies before and beyond this timeframe. To complement their strategy (mid-term), organizations need foresight (long-term) and signalling (short-term). Signalling addresses the immediate future, and foresight explores what’s beyond the planning horizon of the current business strategy. Identifying

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Leadership, Vision

Imagining the post-pandemic corporation: what makes a great vision?

Let’s think ahead. With the Covid19 vaccination roll out in full swing, leaders are now imagining the post-pandemic organization. Visualizing how your business should look like some years down the road and distilling this future into a vision statement is your first step. Formulating a new vision, at some point in the process, leaders inevitably ask the question: “What makes a vision a great vision?” Since every organization has their specific history and context there is no generic answer to that. But there are some guidelines that will help you craft a powerful vision statement. I pulled these together, based on the vision statements I’ve helped clients create over more than a decade.

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