Leadership

Leadership, Vision

Imagining the post-pandemic corporation: what makes a great vision?

Let’s think ahead. With the Covid19 vaccination roll out in full swing, leaders are now imagining the post-pandemic organization. Visualizing how your business should look like some years down the road and distilling this future into a vision statement is your first step. Formulating a new vision, at some point in the process, leaders inevitably ask the question: “What makes a vision a great vision?” Since every organization has their specific history and context there is no generic answer to that. But there are some guidelines that will help you craft a powerful vision statement. I pulled these together, based on the vision statements I’ve helped clients create over more than a decade.

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