9EOI STRATEGY CERTIFICATION:
From Strategy Deck to Strategy Success

Stop Fumbling Through Strategy.
Start Leading With Clarity.
And End The Cycle Of Promising Strategies that Underdeliver.

Join the only strategy certification program that shows you how to create, communicate, and execute strategy using the same framework trusted by Fortune50 companies.

Design Winning Strategies

Implement a proven framework to design real strategy that delivers results

Become a Strong Leader

Equip yourself with strategic acumen to lead the next phase of success

Lead through Transformation

Discover the tools to boost performance and focus on what truly matters 

Are You Ready to Become a Strategic Leader?

Are you a leader who feels under-qualified to lead strategy discussions?
Despite years of subject matter expertise, you find yourself feeling like you’re “faking it” when strategy comes up. You avoid these conversations, hoping no one notices you don’t have a systematic approach.

Have you been through strategy exercises that felt like a waste of time? You watched strategies get created that everyone ignored or that fell apart the moment they hit reality. Deep down, you know there has to be a better way to do this – but you’ve never seen it done right.

Do you struggle to translate high-level strategy into something your team actually understands and cares about? You’re expected to drive execution, but you have no idea how to link daily work to the company’s strategy. Your team plans feel disconnected from corporate strategy, and everyone’s just guessing at what matters.

Are you tired of theoretical strategy frameworks that you can’t actually apply? You’ve read the books, attended the workshops, but when it comes time to build real strategy, you’re still stuck. There’s no shared decision-making framework across your senior team – everyone’s doing their own thing, and it’s confusing.

If any of these sound familiar, then the 9EOI Strategy Certification was created specifically for you.

 

Creating Real Strategy is Tricky

Most leaders fail with strategy, because they lack strategic competence.

The numbers are shocking:

↳ 67% of strategies never get implemented.

↳ Only 10% of companies achieve their strategic goals.

↳ 95% of employees don’t understand their company’s strategy.

Leading with strategy is like playing at the highest level of professional sports. It requires clarity, discipline, and a great playbook. With the right tools and guidance, you can close the gap between ambition and execution.

9EOI Strategy Certification is the answer. An affordable world-class program to raise your strategy game and become a strategic leader.

Ideal for

9EOI is for leaders, consultants, and facilitators who want to master the skill of creating strategy that is integrated with leadership and culture for transformational results.

Includes

Full access to the digital 9EOI resource & tools library: workshop specifications, questionnaires, assessments, slide decks, templates, Alex’s bestselling books, and more.

Format

3 x 4 hours
Virtual live sessions

Check dates below.

Meet Your Instructor

Alex Brueckmann has advised leaders on strategy and executive development for almost two decadesThe 9EOI Strategy Certification draws from Alex’s world-class experience. You’ll learn the tools and approaches he has been using to help his clients create billions in value.

Creator of the 9EOI framework used by Fortune50 companies
Wall Street Journal bestselling author of ‘The Strategy Legacy’
Degrees and certificates from Harvard, INSEAD, and EBS
Experience in dozens of industries on six continents
Trusted advisor to executives who’ve created billions in organizational value
Multiple companies send 5-10+ leaders through this program because they see the impact
Swisslog, Roche Diagnostics, Prospera Credit Union and other major organizations use Alex’s methodology to align their leadership teams

Meet Your Instructor

Alex Brueckmann has advised leaders on strategy and executive development for almost two decades. His clients range from high-growth start-ups to Fortune50 businesses in dozens of industries on six continents.

Alex is the creator of 9EOI, and the Wall Street Journal bestselling author of three books, including ‘The Strategy Legacy’. He is known for his impactful keynotes, certification courses, trainings, and workshops.

Alex holds degrees and certificates in business strategy, organizational change, and executive coaching from European Business School (GER), Harvard Business School (USA), INSEAD (FRA), and cti (Coach Training International).

The 9EOI Strategy Certification draws from Alex’s world-class experience. You’ll learn the tools and approaches he has been using to help his clients create billions in value. 

The Strategy Gap No One Prepares You For

You’re experienced, capable, and trusted. But when it comes to strategy, many leaders still feel…:

  • Strategic Impostor Syndrome: That nagging feeling that you’re not qualified to lead strategic conversations, even though you’re an expert in your field
  • Strategy Overwhelm: You’re drowning in frameworks, models, and theories but can’t figure out which ones actually apply to your situation
  • Execution Anxiety: You’re expected to drive results but feel lost about how to connect your team’s daily work to the bigger strategic picture
  • Team Confusion: Your people keep asking “why are we doing this?” and you struggle to give them compelling answers that make them care
  • Leadership Isolation: You sit in strategy meetings feeling like everyone else “gets it” while you’re secretly hoping no one asks you direct questions
  • Results Pressure: Your executives expect strategic impact, but you can’t point to concrete outcomes that prove your strategic leadership
  • Decision Paralysis: Every choice feels critical, and you lack a systematic way to evaluate options and make confident strategic decisions

These challenges are not a reflection of your abilities or subject matter expertise. They’re the result of working in environments that never taught you a practical, usable system for thinking and leading strategically.

The 9EOI Strategy Certification gives you exactly that.
A clear framework. A shared language. And a way to lead with confidence—no matter your starting point.

What Makes the Program Unique

9EOI stands for the ‘9 Elements of Organizational Identity’ – the proven framework, Alex outlined in ‘The Strategy Legacy’. The 9EOI strategy certification program is built on this integrated model.

Most strategy trainings only focus on one particular aspect of strategy, like certain analysis tools (SWOT and others), or schools of thought (McKinsey, Harvard etc.). Even if they have certain value, they don’t help you much in your business. 

The reason is that great strategy needs two more aspects to flourish: culture and leadership. That’s why 9EOI strategy certification connects strategy, culture, and leadership in a unique way that delivers results in the real world. 

You’ll discover how to design and implement strategy, with three major outcomes:

1. You know how to connect strategy, culture, and leadership for impact.

2. You are able to use 9EOI resources to create and implement the relevant assets that make up your strategy and culture.

3. You can confidently drive strategy into action, and lead your teams through related changes.

Everything Included in Your 9EOI Strategy Certification

Core Training Program

12 hours of live, online training over 3 days 

Day 1: Preparing the Soil – Foundation and Framework  

Inside Day 1, you will see exactly how to start any strategic initiative the right way:

  • The complete 9EOI framework and how all nine elements interconnect for maximum impact
  • Essential terminology that cuts through business jargon so everyone actually understands
  • The 9EOI Health Check assessment tool to evaluate which elements are already in place
  • How to determine who needs to be in the room before you waste time with the wrong people
  • The critical question that determines whether strategy is really what you need (most leaders skip this)
  • Step-by-step process for taking stock of your organization’s strategic readiness

This is everything you need to avoid the #1 mistake leaders make: jumping into strategy without proper preparation.

Day 2: Building The Cultural Core

Inside Day 2, you will discover how to build the cultural foundation that makes strategy actually work:

  • Understand why cultural core enables strategy (the “aha moment” reported by 20-30% of participants)
  • How to write mission statements that guide real decisions instead of gathering dust
  • The framework for identifying values that serve as genuine strategy foundations
  • Step-by-step process for creating guiding principles that shape daily behavior
  • How to connect cultural work to strategic outcomes in measurable ways
  • The exact tools and templates I use with my clients to help them build high-performance culture

This is the missing piece that explains why most strategies fail – and you’ll never see it taught this way anywhere else. 

This is everything you need to stop creating strategies that look good on paper but fall apart in execution.

Day 3: From Strategy Design to Action

Inside Day 3, you will learn how to connect strategy design to real-world execution:

  • How to write vision statements that inspire action instead of eye-rolls
  • The exact process for deriving strategic KPIs from your vision and connecting them to daily work
  • Strategy workstream templates that identify every aspect of strategic initiatives
  • How to build the “execution edge” – the scaffolding that supports your strategy
  • The frameworks for bringing strategy into every person’s job description
  • Step-by-step methodology for moving from strategy design to measurable results

This is everything you need to finally bridge the gap between strategic planning and strategic results.

 

Personal Strategy Assignment 

Real-world application proving your mastery

  • Choose which part of the 9EOI framework you want to put into action – you can pick just one element or go all-in with the complete process
  • Apply your learning to your own organization – from a simple 2-hour session refining your mission statement to implementing entire strategic initiatives
  • Document your work using the provided frameworks and templates
  • Demonstrate that you can take the learning from the program and successfully apply it in your real-world leadership context
  • Examples range from refining corporate values with colleagues to leading comprehensive strategic planning processes
 

1:1 Coaching Session with Alex 

Personal assignment review and strategic guidance

  • Present your assignment results directly to me and receive detailed feedback
  • Get coaching on what worked well and where you can improve your approach
  • Receive guidance on overcoming any barriers you encountered during implementation
  • Ensure you’re fully prepared and proficient before being certified as a 9EOI professional
  • Direct access to the framework’s creator for personalized strategic leadership development
 

Complete Resource Library

  • The Strategy Legacy – My book detailing the complete 9EOI model and eight-step implementation process. 
  • The Field Guide – My entire facilitation notes from 15+ years, including all tools, templates, exercises, and questionnaires. 
  • Digital templates and tools – Full permission to use all 9EOI resources in your own organization, forever.
  • Strategy templates – Multi-page detailed frameworks for identifying every aspect of strategic initiatives

 

Professional Certification 

9EOI Certified Professional credential

  • Official certificate recognizing your strategic leadership competency
  • LinkedIn profile optimization guidance
  • Access to hidden verification page explaining your accomplishment
  • Elevate your profile as a strategic leader in your organization and industry
  • Individual certification assignment + 1:1 session with Alex Brueckmann to support you in driving learning from this training into action and results. 
  • 9EOI Certificate of Achievement, plus ‘Certified 9EOI Strategy Professional’ badge
  • Access to the proven set of digital tools and templates: Executive interview guides, workshop frameworks, and templates that have been refined through years of practice, ensuring structured, repeatable success.
  • Note: Permission to use the 9EOI digital resources in your own work is included.
  • Digital copy of ‘Creating the Strategy Legacy’. This field guide details the resources to create tangible outcomes: questionnaires, checklists, facilitation notes, assessments, and more. 
  • Digital copy of the Wall Street Journal bestseller ‘The Strategy Legacy’ outlining the 9EOI framework and its practical application in organizations.

Your certification benefits

  • Individual certification assignment + 1:1 session with Alex Brueckmann to support you in driving learning from this training into action and results. 
  • 9EOI Certificate of Achievement, plus ‘Certified 9EOI Strategy Professional’ badge
  • Access to the proven set of digital tools and templates: Executive interview guides, workshop frameworks, and templates that have been refined through years of practice, ensuring structured, repeatable success.
  • Note: Permission to use the 9EOI digital resources in your own work is included.
  • Digital copy of ‘Creating the Strategy Legacy’. This field guide details the resources to create tangible outcomes: questionnaires, checklists, facilitation notes, assessments, and more. 
  • Digital copy of the Wall Street Journal bestseller ‘The Strategy Legacy’ outlining the 9EOI framework and its practical application in organizations.

Day-by-Day Program Curriculum

DAY 1 (4 hours) – Live Training

PREPARING THE SOIL – Where Do you Even Start with Strategy

DAY 2 (4 hours) – Live training

BUILDING THE FOUNDATION – Shaping a High-Performance Culture

DAY 3 (4 hours) – Live training

THE EXECUTION EDGE – Real Strategy for Measurable Results

Ready to Become a Strategic Leader?

As you’ve gathered from this page, 9EOI Strategy Certification covers a LOT of ground.

I really mean it when I say this is everything you could possibly need to master strategic leadership!

And I’m confident I could easily turn everything I’m including in this program into a $50,000+ executive training program.

But that would create a high barrier to entry for most people – and actually hold me back from achieving my mission of empowering strategic leaders to create real organizational impact.

Instead, I decided to price it at a FRACTION of what the program is actually worth.

However, I only want to reward people who take ACTION.

So… everyone who takes action and joins is going to get Fortune50-level strategic leadership training starting at just $990 for the complete 12-hour training program.

And if you want the full certification experience – including:

  • The 12 hours of live training 
  • Your personal assignment to immediately put into practice everything you’ve learnt 
  • 1:1 coaching with Alex to get expert feedback and clarity on your next steps 
  • All the digital templates and tools and permission to use them in your organization
  • Personalized certificate and certification badge that proves your strategy credentials
  • Access to our private 9EOI professional community

Now, the question is…

Who do you want to be?

Are you going to continue feeling like an impostor in strategy conversations and let another year go by struggling with strategy and not seeing the impact?

Or are you going to take action, bet on yourself, and make this the year you become the strategic leader your organization needs?

I really hope it’s the latter.

  • Secure Your Seat

    Secure a seat in your preferred cohort - check dates below.

  • Attend Certification Training

    Join the live training sessions.

  • Pick your individual assignment

    Apply 9EOI in your work.

  • Join 1:1 review with Alex Brueckmann

    Complete 9EOI certification.

  • Congrats! Receive your Certificate & Badge

    Welcome to the community of 9EOI Certified Strategy Professionals!

Still Have Questions? I'm Here to Help!

Q: What if I don’t have time for 12 hours of training? 

A: If you don’t have time to invest 12 hours in becoming a strategic leader, you’re exactly why this program exists. The cost of staying stuck – feeling like an impostor, watching your team struggle with misalignment, failing to deliver visible results – is infinitely higher than the time investment. Successful graduates often tell us this was the best 12 hours they’ve ever invested in their career.

Q: Can my company pay for this? 

A: Absolutely. Many of our participants are company-sponsored because organizations recognize the value of having strategically competent leaders. We also offer payment plans to make individual investment easier.

Q: What if I’m not ready to implement everything immediately? 

A: Perfect. The personal assignment is designed to meet you where you are. You can apply the framework to one small area or go all-in – both approaches earn certification. The key is proving you can apply what you learn.

Q: How is this different from other strategy programs? 

A: Most programs teach theory. I teach application. You’ll learn the exact tools, templates, and processes I use with my own clients. Plus, you get lifetime access to all resources and direct personal coaching from the framework’s creator – me!

30-day Risk-free Guarantee

Your investment is completely protected. 

If you attend all the sessions and complete the certification and still don’t feel you’ve received exceptional value for your investment, simply email me for a refund. No questions asked.

I’m 100% confident that the 9EOI Strategy Certification program will transform how you create and lead strategy forever.

But I want YOU to be 100% confident too.

The only risk is staying where you are: feeling unprepared, watching opportunities pass by, and letting others take the strategic leadership roles you want.

Join the upcoming cohort

SEPTEMBER, 9-11, 2025

8.30am-12.30pm (Pacific), 11.30am-3.30pm (Eastern)

50% SUPER EARLY BIRD PRICING IN EFFECT

Seats are limited. Secure your seat now.

Investment

CERTIFICATION Tier

Training & Certification
US$3470
US$ 1735 (Payment plan available)
  • Access to Alex's comprehensive 9EOI resource library including all digital work files
  • Your digital copy of the 9EOI Field Guide: 120 pages of step-by-step workshop descriptions, checklists, templates and more to drive 9EOI into action
  • Individual certification assignment to apply 9EOI learning in your business
  • Exclusive Access to the 9EOI Certified Professionals Community
  • Your personalized certificate as a 9EOI Certified Professional
  • 1:1 certification review session with Alex Brueckmann
  • Includes 3 Live Training Sessions + Training Manual
  • Permission to use the 9EOI resources in your work
  • Assignment support by Alex Brueckmann
EARLY BIRD

TRAINING Tier

Training only
US$ 990 (Payment plan available)
  • Add Certification at any point in the future
  • Includes 3 Live Training Sessions
  • Training Manual included

Any remaining questions?

If you have any remaining questions, schedule a free consultation. On this call, you’ll: 

  • Uncover the key barriers preventing your strategic initiatives from gaining traction
  • Gain perspective on the blind spots that might be limiting your leadership impact.
  • Explore how the 9EOI framework can transform your approach to leadership.


Join leaders from Roche, Airbus, Swisslog and other leading businesses who’ve already broken through these barriers.

 

Frequently Asked Questions

Who is 9EOI Certification for?

9EOI is for leaders and professional who want to master the skill of creating and implementing strategy, integrated with leadership and culture for transformational results.

Do you offer a payment plans?

Yes, payment plans are available at check out. 

Do you offer package prices?
Yes, for package deals email alex@brueckmann.ca
How long does 9EOI certification training take?

The virtual training sessions take 3 x 4 hours. 

Do you offer in-house certification for businesses?

Yes, we offer 9EOI certification as in-house program. For requests, email alex@brueckmann.ca

What is required to attend the virtual training sessions?

Virtual certification training is delivered in English via Zoom. You will receive all details such as meeting links, material downloads, and other key information via the 9EOI online portal (you get immediate access after securing your seat).

Virtual sessions:

  • Attend from a private space with proper internet connection (public wifi or attending from an airport lounge etc. are not appropriate)
  • Please use a headset to ensure proper sound. Also make sure your camera works. We want you to look and sound amazing.
  • Download the Zoom app and familiarize yourself with its basic functionalities. You don’t want to experience any tech issues during the program.
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